Expert in 360° marketing, brand building, product development, and launch strategies for startups, mid-sized firms and MNCs.

• Marketing Technologist with  30+ years of experience in impacting organization profitability through effective strategic management decisions & new business development across FMCG & Service sectors
• Excellent track record of delivering challenging assignments like launching a brand launch / revamp campaign; go-to-market (GTM) strategies, development & implementation of promotion plans and handling communication for brands viz. above the line and below the line activitie
  
• Drove annual net revenue and profitability growth in year vs. year for the key brands including Asian Paints Paints Division, Eureka Forbes, Godrej Soaps, Onida, Vicks, Oil of Olay, Aquaguard, Barbie, Hot Wheels, HSBC, Kwality Ice Cream, Park Avenue Apparels, Bridgestone Tyres, Samsonite Luggage, Voltas Air Conditioners, Gatsby Hair Gel,  Aditya Birla Capital, Asian Paints Sleek Kitchens, Asian Paints Bathrooms, Olivia Cosmetics, Doy, Jo, Reliance Retail, Angel Broking, Hypercity
• Strategist in providing long-term business directions by positioning brand & developing the right value proposition and offering it as the best choice for the target customer to displace other brands

A highly accomplished and results-oriented marketing professional with 23 years of diverse experience across Strategy, Brand Building and New product development. Her ability to generate value is particularly impactful for small to medium-sized businesses.

She has a proven track record of developing and executing comprehensive marketing Strategies that enhance brand visibility, drive revenue growth and foster customer engagement. She is skilled in leveraging market insights, consumer behavior analysis and emerging trends to deliver impactful marketing campaigns and optimize ROI. Over the years, she has worked across various categories, including beauty fragrance, skincare and haircare, detergents, construction chemicals, paints and OTC products. Her expertise includes planning and strategizing product launches, delivering 360-degree brand campaigns, driving customer acquisition and retention strategies, creating e-commerce channels, developing packaging for various categories and implementing go-to-market strategies that build business efficiencies. Her ability to generate value is particularly impactful for small to medium-sized businesses.